Bleisure is booming. More and more people combine their business-oriented trip with leisure and some personal time at their destination. Not surprising, since more people than ever are traveling for business. This includes a lot of young professionals, who are just starting their career. These young professionals are also the ones that tend to combine their business trip with a couple of days off. Research shows that millennials in particular (48 percent) are bleisure enthusiasts, compared to Generation X (33 percent) and baby boomers (23 percent). What are the benefits of bleisure? And what are the best practices for combing business and leisure?
Bleisure is more than a buzzword. It’s a trend that is here to stay and one which offers various advantages for both travelers and the travel industry.
Productivity and relaxation
The first benefit of bleisure might be a bit obvious, but it’s still true. Adding a couple of days to a business trip enables business travelers to relax and enjoy their trip. It reduces the stress of business travel, helping employees to work more effectively. In addition, it also helps business travelers to better understand the culture and the country they’re working in. This might be long-term benefit for a lot of large, international organizations, working in foreign countries.
Business travel is integral to the development of small and large companies. However, for the people involved, like CEO’s or other executives, it’s hard to find a balance between traveling and relaxing. Bleisure is what we call the happy medium. It enables employees who can’t completely unplug to still take some days off. In the meantime, they can still plan their time as efficient as possible.
Besides benefits for business travelers, bleisure also has advantages for the travel branch. Take hoteliers and travel agencies, for example. They can increase their revenues by benefiting from business travelers extending their stay with a couple of days. This goes for hotels outside the business segment as welll, since they can attract travelers who are looking for a non-business hotel atmosphere. Or by offering leisure travel options for the three most popular bleisure activities: sightseeing, dining and local culture.
Looking to combine your business trip with some leisure? Bear this tips in mind:
• Begin by scheduling two or three extra days to explore new sights at your destination.
• Consider bringing family members or friends, to involve them in your daily life and spend some valuable time together.
• Work ahead, to make sure you can really enjoy your free time at the end of your business trip.
• Schedule your trip precisely. Especially when you invite family or friends, this involves more planning for tickets, stays and transportation. Make sure to plan ahead, for example by arranging a pre-booked transfer for your loved ones.